---
title: "Attribution"
slug: "attribution"
tags: ["Attribution", "Video"]
updated: 2024-04-11T20:02:36Z
published: 2024-04-11T20:02:36Z
canonical: "help.quantcast.com/attribution"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribution

Attribution is the methodology of attributing conversions to one or more of the touchpoints within the customer journey. To learn more, we have put together this video to help you better understand attribution.

[Embedded content](https://www.youtube.com/embed/Y6eEe86meJE)

## **Timestamps**

- 
  - 
    - 00:00 What is Attribution?
    - 00:54 Attribution models
    - 01:18 Single-touch attribution
    - 01:45 Multi-touch attribution