Discovering Your Ideal Audience with Audience Explorer
Audience Explorer offers a seamless and intuitive experience for discovering and selecting the perfect audiences for your campaigns. It centralizes all the audience segment data a marketer could need into one easy-to-navigate platform, simplifying your segment selection process.
Where to Find Audience Explorer
You'll find Audience Explorer conveniently located within the Catalog section of Audience Insights. Simply look for the new "Explorer" tab.
What You'll Find
You now have access to a vast array of audience options to kickstart your campaigns, all within a unified interface. This includes:
Quantcast Audiences: Leverage our proprietary audience segments, including Affinity Audiences.
Third-Party Providers: Search, filter, and review segment options from hundreds of third-party providers.
Transparent Pricing and Effortless Selection
Audience Explorer provides clear CPM pricing transparency for all third-party segments directly within the selection interface. This means you'll always know what to expect, allowing you to view available audiences and their costs even before you begin creating ad sets. This transparency empowers you to quickly and confidently find the right audiences with clear explanations and minimal manual effort, ultimately leading to more effective campaigns.
If you select Quantcast Affinity Audiences for targeting, their cost is included within the Media Fees of your campaign. There is no additional CPM upcharge at this time.
Geo Limitations
Please note the following geographical limitations:
Third-party segments are currently available for targeting in the US only.
Quantcast Affinity Audiences are available for targeting in the US, Canada, UK, and Australia.
We're launching Audience Explorer broadly to allow users to explore the experience and help us prioritize future features and regional expansions based on your valuable feedback.
How to Use Audience Explorer
Using Audience Explorer is straightforward:
Navigate to the Catalog section within Audience Insights.
Select the Explorer tab.
Browse and filter through a diverse range of segments to find the ones that best suit your campaign goals.
Attach your selected segments to your ad sets. You'll see a clear confirmation that the audience was successfully attached.
We're working on adding more detailed insights on segments soon!