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Segment ID | Segment Name | Segment Description |
1000096184 | Bombora > B2B > Seniority > Board and Ownership | People in roles such as chairperson, founder, and owner. |
1000096194 | Bombora > B2B > Seniority > C-Level/C-Suite Executives | People in high-level roles such as CEO, CMO, and president. |
1014164181 | Bombora > B2B > Seniority > Chief Executive Officer (CEO) | This segment comprises the highest-ranking executive at an organization. |
1004558969 | Bombora > B2B > Seniority > Chief Financial Officers (CFO) | People who work at the topmost management level (C-Suite and President) that are responsible for an organization's finances. |
1004558979 | Bombora > B2B > Seniority > Chief Human Resources Officers (CHRO) | People who work at the topmost management level (C-Suite and President) that are responsible for an organization's human resource management, policies, and practices. |
1004558999 | Bombora > B2B > Seniority > Chief Information Officers (CIO) | People who work at the topmost management level (C-Suite and President) that are responsible for an organization's IT operations and computer systems. |
1004559009 | Bombora > B2B > Seniority > Chief Information Security Officers (CISO) | This segment comprises people at the topmost management level (C-Suite & President) responsible for the organization's IT systems security. |
1004558989 | Bombora > B2B > Seniority > Chief IT/Technology Officers (CTO) | People who work at the topmost management level (C-Suite and President) that are responsible for an organization's software and services development. |
1004559019 | Bombora > B2B > Seniority > Chief Marketing Officers (CMO) | People who work at the topmost management level (C-Suite and President) that are responsible for all aspects of an organization's marketing activities. |
1004559029 | Bombora > B2B > Seniority > Chief Operating Officers (COO) | People who work at the topmost management level (C-Suite and President) that are responsible for an organization's overall operations. |
1004559039 | Bombora > B2B > Seniority > Chief Revenue (Sales) Officers | People who work at the topmost management level (C-Suite and President) that are responsible for an organization's overall revenue-generating activities. |
1004558959 | Bombora > B2B > Seniority > Chief Risk Officers | People who work at the topmost management level (C-Suite and President) that are responsible for an organization's overall compliance, governance, and risk portfolios. |
1000096204 | Bombora > B2B > Seniority > Management | People in lower-level management and middle-management roles, such as director or vice president. |
1000096214 | Bombora > B2B > Seniority > Non-Management | People who work in roles without management responsibilities, such as interns or consultants. |
1004558949 | Bombora > B2B > Seniority > Small Business Owners | This segment comprises board members and founders at organizations with less than $10MM annual revenue. Bombora is the world's leading provider and clearinghouse for B2B demographic, firmographic and Intent data. With over 1.1 billion unique cookies worldwide, Bombora aggregates an unprecedented amount of B2B behavioral data from its Data Co-op and organizes this information into business demographic, firmographic and predictive segments. This data is then activated through 439 B2B targeting and custom segments and refreshed daily to provide the most recent, actionable data. |