Canada Financial Services Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Financial Services campaigns in Canada, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Financial Services Campaigns in Canada

Advertising is supported for Financial Services campaigns in Canada, including:

• Credit cards (APR < 36%)

• Personal loans (terms at least 90 days, APR < 36%)

• Loans for homes, autos, RVs, and boats (terms at least 90 days, APR < 36%)

• Nonprofit debt services (advertiser is an approved nonprofit budget and credit counseling agency or a national nonprofit association representing nonprofit credit counseling agencies)

• Banking, financial planning, investing, personal pensions, and annuities

• Insurance (including car, home, RV, boat, and life)

• Tax planning services

• Payday loans

• Credit monitoring services (excluding credit repair services)

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, provincial, and territorial laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to PIPEDA and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign and Data Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to PIPEDA and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign and Data Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination: Campaigns must not result in discrimination based on any protected class or characteristic, including:

  • Race

  • National or ethnic origin

  • Color

  • Religion

  • Age

  • Sex

  • Sexual orientation

  • Marital status

  • Family status

  • Disability

  • A conviction for which a pardon has been granted or a record suspended

• PIPEDA: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health-related data (known or inferred, including genetic and biometric data)

  • Financial data

  • Ethnic and racial origins

  • Political opinions, religious or philosophical beliefs

  • Sex life or sexual orientation

Important Prohibitions

Advertising for the following is not permitted:

• High-interest credit cards (APR of 36% or higher)

• Short-term loans (terms less than 90 days)

• High-interest loans (APR of 36% or higher)

• Credit repair services (direct services and lead gen services)

• For-profit debt services (to establish debt settlement with creditors for profit, often with ancillary

• Product or service sales, including direct services and lead gen services)

• Discriminatory products or services (including discounts based on gender)

If you have questions regarding a Financial Services advertiser or campaign, please reach out to [email protected].