What are the top 5 performing creative formats?

300x250
320x50
728x90
300x600
300x50

Do native ads run on the default allow list, or must we change the inventory?

Native will run on the existing default allow list.

What are the limitations of Native in Quantcast Platform?

We are not currently offering native video; only native display is available.
Users cannot run multiple creative formats within the same ad set (e.g., display and native).
Users are not able to suppress or opt out of specific native exchanges.

What is a Native Display Ad?

Native display ads elevate your ads to look more like editorial content, matching how people consume content to create a seamless user experience.

How do I set up a native display ad?

Native creatives can be uploaded via the Ad Set creation screen under the Creative section or by using the global navigation bar, going to Assets > Creatives.

Then, go to Upload Creatives and select Native as a creative media type. Fill in the blank fields with the requested assets.

Primary Image: minimum image size is 200x200 px
Logo Image: minimum image size is 50x50 px
Title: Recommended: 60 characters max; Maximum: 100 characters max
Description: Recommended: 140 characters max; Maximum: 300 characters max
Advertiser: recommended: 25 characters max; Maximum: 30 characters max
Landing URL
Language

Once saved, the new Native creative will appear in the list of creatives available in your account.

How does native work?

Unlike standard display ads, native ads are assembled using an image, headline, description, and brand logo. They are created to match the unique look and feel of each publisher. The look and feel of the ads vary across publishers, and not all publishers include all the aforementioned ad components; for example, some exclude the logo or description.

You can be more specific about which native format you want to traffic, with the options being InFeed or All Native Formats (including InFeed).

What player size does a video creative run on?

Video creatives on the platform will include in-stream and out-stream and larger player sizes (400x225).

If a creative issue exists, like Google or Xander rejecting a creative, does the Quantcast Platform send alerts to let us know?

On the platform, you can see the status of Google and Xandr (AppNexus) audits. For more information, see Best Practices: Creative Rejections.

Can clients upload DCM serving tags?

Yes, along with other third-party tags as well. For more information, see Accepted Third-Party Tags.

Do we allow clients to add Facebook impression pixels to their creative?

No, Facebook impression pixels are not allowed in the Quantcast platform.

What are the max file sizes for QC-hosted creative?

The maximum file sizes vary depending on the size of the creative, but the absolute largest we host is 550 kb. For more information, see Creative Specifications (Display).

Can I run rich media creative on the Quantcast Platform?

Quantcast Hosted Rich Media cannot handle multiple click-outs (i.e., different parts of ads clicking to different places. The whole unit would be considered one click area with one click-out only).

What ad formats do you offer?

Quantcast offers Ad Sets on the following channels and formats:

Web:
- Display
- Video
- Native
Connected TV (CTV):
- CTV
Mobile:
- Display
- Video
Audio:
- Audio

Does Quantcast have an integration with Celtra?

Not at this time. Quantcast has its own creative team to help with creative versioning and high-impact buildouts, including rich media, video overlays, CTV executions, and more. We also partner with Advanse and Scoota. Via DCO partners, we can run personalized ads based on third-, second-, or first-party data. There is a variable incremental cost depending on the scope of work. See https://www.quantcast.com/creative-solutions/ for more information.

Where can I find out more information about uploading creatives?

You can find more information at Uploading Creatives.

Choosing the Right Creative

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