--- title: "Comparing Audiences" slug: "comparing-audiences" description: "Compare your saved audiences in Quantcast Platform to uncover key similarities and differences, enhancing your marketing insights and strategies." updated: 2025-12-15T22:58:11Z published: 2025-12-15T22:58:11Z canonical: "help.quantcast.com/comparing-audiences" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.quantcast.com/llms.txt > Use this file to discover all available pages before exploring further. # Comparing Audiences Within the **Audiences** section of Quantcast Platform, you can use the **Audience Comparison** tool to quickly highlight the key similarities and differences between 2-4 of your saved audiences. A few examples of typical comparisons would be: - Converters vs. Non-Converters (Retargeting Audience) - Online (Pixel) vs. Offline (Uploaded) Converters - Comparing the various stages of your funnel - Comparing your products to each other ## Accessing the Compare Audiences Report 1. Navigate to the Audiences screen using the global nav. 2. Once on the **Saved Audiences** tab, you’ll see an option to **Compare Audiences** next to **Create Audience** ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image(35).png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) 3. Click the **Compare Audiences** button; it will bring up a modal where you can select between 2-4 Audiences across your account: ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image(36).png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) 1. Once you’ve selected the Audiences you want to compare, click **Run Comparison Report**. ## Using the Comparison Report Once you click Run Comparison Report, you will be taken to the report page, where you can see the Audiences you’ve selected and the insights available. To make changes to your report, click **Back to Audience Planner** in the upper right-hand corner. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Screenshot 2025-06-23 at 2.10.06 PM.png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) For the sake of this guide, we’ll focus on the **Content Interests** tab to walk you through how the controls work to easily highlight the information we think is most interesting. ### **Highlight** This is where you can toggle whether you want us to highlight similarities or outliers across the Audiences you’ve selected. This will help you save time in discovering what is distinct about your audiences. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-3(6).png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) #### **Similarities** Once *Highlight* is selected, you can click **Similarities**, and we will highlight the similar characteristics across the audiences you’ve selected: ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/compare audience entertainment.PNG?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) If you want to learn more about what the color shading means, you can click the the info icon on each line of the chart. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-6(3).png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) ### **Outliers** Once **Highlight** is selected, you can click **Outliers,** and we will highlight the different characteristics across the audiences you’ve selected:, ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/compare audience auto.PNG?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) If you want to learn more about what the color shading means, you can click the info icon to highlight the help text: ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-8(2).png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) ### **View By Group** By default, we will show you a roll-up of the parent categories for segment groups, such as Content Interests , that have a hierarchy. However, if you want to see more granular data, you can deselect this box to view a flat list of segments. #### **Ungrouped Similarities:** ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-9.png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) #### **Ungrouped Outliers:** ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-10.png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D) ### **Filter** In some cases, we won’t have the same data points across various audiences. For example, we won’t have any **Male** data for a **Female** audience. By default, we hide any segments that don’t have data to make your view cleaner, but you can remove this filter if you’d like: ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-11(1).png?sv=2026-02-06&spr=https&st=2026-10-26T09%3A47%3A42Z&se=2026-10-26T10%3A47%3A42Z&sr=c&sp=r&sig=Tih9WzX86M75GaW%2BZDxX7FTSUZ%2BKug%2FlVC85zG2vDwk%3D)