The Conversion API is a server-to-server integration that augments the Live Tag. It captures offline conversion events and other performance signals that occur outside the web browser, such as delayed offline sales.
The Conversions API (CAPI) creates a direct server-to-server connection to send conversion events directly from your server or CRM system. Enriching browser-side events with server-side events gives you a complete view of performance and restores signals lost to browser limitations, network interruptions, and client-side JavaScript blockers.
Events received via the Conversions API work the same way as browser-side Live Tag events; you can use them to build custom audiences, use them as campaign targets, and track post-site outcomes like qualified leads or offline sales. All CAPI events automatically populate directly inside Report Builder alongside your web tag data, and are visible in the Event Manager.
If you are interested in using the Conversion API, please contact our customer support to enable the feature on your account.