Adding CTV to Your Campaign

Adding CTV to a New/Existing Campaign

Targeting

1. You can create a new campaign or locate an existing campaign on the campaign page. Hover over the campaign name, and then select New Ad Set.

Note: CTV is available on Reach, Traffic and Conversion campaigns.

2. Enter a name for the ad set, then add a reference number (if applicable).

3. In the new ad set, under Targeting > Channel,  select CTV.

Media Packages

Under the Media Package, select your desired package. We recommend using the CTV Performance package as it has been optimized to turbocharge your CTV outcomes.

For complete instructions on creating a new ad set, see New Ad Set Creation.

Creative

1. Under assets, click on creatives

2. Within the creatives, select “upload creatives”

3. Select Video and make sure to select Only For CTV.  If this is not specified, creatives will not be available to target in the ad set.

Creative Specs for CTV can be found here.

Note: Once you have selected all targeting parameters for your CTV, check the advanced forecast on the right-hand rail to understand the scale and delivery estimates.