Audience Grid Reports

The Audience Grid reports are a series of reports that help you understand the offline behaviors of a property’s audience, such as TV interests, offline shopping habits, or occupation. Results are shown as an Affinity Index, comparing how much more likely someone visiting a property is to exhibit a given behavior than the average Internet user.

Data from Quantcast Audience Grid power these reports. This allows data providers with an offline data set to use Quantcast Measure’s modeling capabilities and online dataset to translate those offline consumer habits into online data.

Choose audience reporting across several different verticals. Within each report vertical, many different categories are available. The links at the top of each report allow you to quickly navigate across all report categories.

Additionally, you can choose from multiple data sources within a given category. Switch data sources simply by toggling the Data Sources in the controls on the right side of each report. It’s important to note that different data sources will have different results available.

Many reports also have more granular results available by clicking on the “View Details” tab. In the details sheet, you can view results either grouped by category or broken out into complete hierarchical lists.