Australia Gambling Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Gambling campaigns in Australia, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Gambling Campaigns in Australia

Advertising is supported for Gambling campaigns in Australia, including:

• Sports betting

• Fantasy sports betting

• State lotteries

• Online horse race betting

• Brick and mortar casinos

  
  

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, state,  and territorial laws, and self-regulatory codes in all states and territories where the ads will run.

During onboarding, the Client must provide a copy of the license or authorization to offer gambling from the relevant government licensing authority for each geography targeted and adhere to all applicable gambling and advertising laws.

Creative Considerations

• Creatives must contain a responsible gambling message, e.g., “If you or someone you know has a gambling problem, help is available.”

• Creatives must not appeal to youths under 18.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: Campaigns must not target individuals on self-exclusion lists or users with gambling addictions, e.g., when targeting based on interest, avoid keywords that would reach gambling addicts. Campaigns must not appear in media, venues, or programming directed primarily to minors or where most of the audience is reasonably expected to be minors. Otherwise, all targeting types are permitted, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Supply: Curated supply packages for gambling compliant supply must be targeted for all gambling advertisers. packages can be selected under the section “Deals and Packages”. Global gambling packages are named as follows:

  • Display/Video/Native: Quantcast Curated Package - Global Gambling Compliant - Display/Video/Native

  • CTV: Quantcast Curated Package - Global Gambling Compliant - CTV

• Privacy Act: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning or constitute opinions about:

  • All health-related data (known or inferred, including genetic and biometric data)

  • Racial or ethnic origin

  • Political opinion

  • Religious beliefs

  • Sexual orientation

  • Criminal record

• For CTV:

  • Avoid child-friendly programming from 5 am - 8:30 pm

  • No ads during broadcasts or streaming of live sports events (and five minutes before and after)

Important Prohibitions

Advertising for the following is not permitted:

• Online casinos

• Campaigns that appeal to minors (e.g., with cartoon characters, young actors, etc.)

• Campaigns with in-play sports betting including odds (for online betting)

• Campaigns that could encourage frequent gambling (e.g., with a betting account)

• Campaigns that promise to fix problems (social, educational, professional, personal) or serve as an alternative to employment

• Campaigns suggesting skill can influence pure chance games

• Campaigns that target users on self-exclusion lists or seeking help for gambling addictions

If you have questions regarding a Gambling advertiser or campaign, please contact [email protected].