Australia Housing Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Housing campaigns in Australia, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Housing Campaigns in Australia

Advertising is supported for Housing campaigns in Australia, including:

• Selling residential and commercial real estate

• Purchasing residential and commercial real estate

• Residential and commercial real estate services (agents, transactions, listings)

• Residential real estate mortgage loans (terms at least 90 days, APR < 36%)*

• Residential real estate home improvement loans (terms at least 90 days, APR < 36%)*

• Residential real estate insurance (homeowners', renters’)*

• Residential and commercial real estate development

• Retirement and disability housing opportunities*

• Home improvement services

* Note that certain Housing campaigns might also trigger additional restricted categories, such as Financial Services. Please check all applicable Campaign Policy Guides.

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, are subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination: Campaigns must not result in discrimination on the basis of any protected class or characteristic, including:

  • Race, colour, descent, national origin, ethnic origin, or immigrant status

  • Age

  • Disability (mental or physical, including pregnancy and breastfeeding)

  • Sex

• Privacy Act: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health-related data (known or inferred, including genetic and biometric data)

  • Racial and ethnic background

  • Religious, philosophical beliefs, and political opinion

  • Trade or professional union or association membership

  • Sexual preferences or practices

  • Criminal record data

Important Prohibitions

Advertising for the following is not permitted:

• High-interest loans (APR of 36% or higher)

• Short-term loans (terms less than 90 days)

If you have questions regarding a Housing advertiser or campaign, please reach out to [email protected].