Creative Specifications (Native)
- 20 May 2024
- 2 Minutes to read
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Creative Specifications (Native)
- Updated on 20 May 2024
- 2 Minutes to read
- Contributors
- Print
- DarkLight
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This guide provides our specifications for native creative within the Quantcast Platform. A list of common errors associated with these assets can be found here.
Required Assets
Asset | Requirements |
|---|---|
Image | Minimum width: 200 pixels Aspect ratio: 4:3 preferred for optimal resizing File size: less than 5 MB File type: JPEG, PNG, GIF |
Logo | Minimum size: 50 x 50 pixels Aspect ratio: 1:1 only File size: less than 1 MB File type: JPEG, PNG, GOF |
Title | Recommended max: 60 characters, including spaces Note: To maximize the ad space, we recommend a title (headline) of 60 characters or as close as possible. |
Description | Recommended max: 140 characters, including spaces Note: We recommend description (body) copy of 140 or as close as possible to take advantage of the ad space. |
Advertiser Name | The advertiser name as you would like it to appear with the ad. 30 characters max, including spaces. |
Landing Page URL | The URL your ad will click out to. |
Optional Assets
Asset | Requirements |
|---|---|
3rd Party Trackers | If using 3rd party ad server tracking, provide click and impression trackers (image pixels and JavaScript trackers are supported). They must be secure. |
Note: Third-party trackers need to be URL trackers, not HTML. For example: https://a1.adform.net/adfserve/?bn=XXXXXXX;1x1inv=1;srctype=3;ord=[timestamp]
Common Errors
In addition to following the creative specifications above, a validation error may surface in the UI that prevents you from saving a particular creative if there is an issue with it. Here are the most common errors related to Native creatives and how to fix them.
The landing URL must not be empty and must be valid according to these conditions:
Each URL must look like a URL, in that it must have the standard RFC 3986 format:
scheme:[//authority]path[?query][#fragment].Each URL's scheme must be HTTP or HTTPS.
The authority/domain, path, query string, and fragment must be valid.
The landing URL must not contain any special characters. The allowed list of characters is as follows:
Any letter, upper or lower case
Any number
Full stops, underscores, tildes, colons, question marks, hashes, forward slashes, square brackets, @/at symbols, percentage symbols, exclamation marks, dollar signs, and symbols, single quotes, normal brackets, asterisks, plus signs, commas, semicolons, equals signs, curly braces
a-z A-Z 0-9 - . _ ~ : / [ ] @ % ! $ & ' ( ) * + , ; = { }
Each impression tracker URL, if provided, must not be empty and must be valid according to these conditions:
Each URL must look like a URL, in that it must have the standard RFC 3986 format:
scheme:[//authority]path[?query][#fragment].Each URL's scheme must be http or https.
The authority/domain, path, query string, and fragment must be valid.
Impression Tracker URLs must be secure.
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