Deal Management

Managing Deals in Organization Manager

The Deal Management area of the Organization Manager allows you to manage your organization’s programmatic Deal inventory pool, activating valuable inventory that is unique to your organization and your advertisers. 

To access the Deals area, use the top navigation menu and select Accounts in the Organization Manager column, then click on Inventory and Deals.

The core features in deal management allow you to enter Deals you have negotiated and activated with your supply partners, to store metadata around each deal so that you can get valuable context during campaign inventory planning and reporting, and finally, to control access on which advertiser account(s) campaign activity should be able to access specific Deals.

Once your organization’s inventory pool is activated on the platform, then you can target your deal inventory pool from within your ad set.  This restricts inventory access to the inventory under the selected deals and avoids serving ads on the open market. This translates into greater control on the type of inventory your campaign accesses.

Deal Activation

Add a New Deal

The organization's Supply Managers Members can set up new Deal inventory on the Quantcast Platform using the following steps.

1. Select the top navigation menu, then select Accounts under the Organization Management column.

2. Click Inventory, then select My Deals and Packages in the left navigation. If applicable, a list of previously added deals will display with a summary of information, such as the applicable Deal Name, Deal ID, Exchange/SSP, and Account Access.

3. To add a deal, click the Add New Deal button on the top right corner.

4. Select Deals.

5. Enter or select the appropriate information on the deal entry form.

Note: For Deal inventory to be available on the Quantcast Platform, the Deal has to be a) enabled on the Quantcast DSP, b) targeted to the Organization’s buyer seat ID.

Required fields

• Deal Type: Select between Open Auction, Private Auction and Preferred Deals

• Deal Name: Enter a name for your deal.

• Deal ID: Enter your Deal ID. The supplier provides Your Deal ID.

• Exchange/SSP: Begin typing to select your Exchange/SSP from the list.

• Price (on Preferred Deals only): The buyer-seller mutually agreed fixed CPM price for the deal.

Note: It is important to add the correct Deal ID and Exchange/SSP provided by the supplier. Not doing so, will result in not being able to see any inventory or the wrong inventory for that Deal.

Optional fields

The following fields are optional deal metadata that can be used in the corresponding platform’s inventory planning and provide additional context during deal troubleshooting using reporting capabilities.

• Deal Type: Select the appropriate deal type. Options: Open Auction, Private Auction, Preferred Deals(aka Unreserved Fixed Price)

  • Deal Description: Enter a description for the deal.

  • Account Access: Select specific account access to restrict access to the deal’s inventory for the selected advertiser accounts to target it from their ad sets.
    Note: Not selecting specific account access means the deal’s inventory will be available for selection across all of the organization’s campaign activity. 

  • Start Date: Select the deal’s start date.

  • End Date: Select the deal’s end date.

  • Price (CPM): Enter the floor price or fixed price for Preferred Deals. 

  • Advanced Settings

    • Inventory Types: Select the appropriate inventory type(s). (Options: Audio, Banner, DOOH, Native, OTT, Video)
      Note: When you select Video, the Video Types field appears.

      • Video Types: Select the video type(s). (Options: Live, Long Form, Short Form)

    • Devices: Select devices. (Options: CTV, Desktop, Mobile, Tablet)

    • Content Categories: Select all appropriate content categories.

    • Allowed Sensitive Categories: Select sensitive categories that are allowed. (Options: Alcohol, Gambling, Pharma, Politics, Tobacco)

    • Publisher Group: Enter the publisher group.

    • App/Publisher: Enter the app or publisher.

6. Click Save at the bottom right of the deal form.

7. On Save, the platform will run several validation checks to ensure that the entered Deal details are correct and the deal has valid inventory. These checks include:

8. Inactive Deal: The system will check the specified Deal ID to ensure that it is active and supply traffic can be seen by the system. A warning is shown if the Deal seems to be invalid. You can still save the Deal, but you are advised to work with your Supply Partner to make sure the Deal is active.

9. Invalid SSP: The system will check the specified Deal ID and Deal SSP to ensure that the combination is valid. If the Deal ID seems to be active but the SSP specified is incorrect, the system will show an error. You cannot save the Deal until the correct SSP is specified.

10. Invalid Buyer Seat: The system will check the specified Deal ID and Buyer Seat ID combination to ensure that it is valid. The system shows an error if the Deal ID seems to be active but the Buyer Seat ID specified is incorrect. 

11. No Valid Traffic: The system will check the Deal's supply traffic seen by the system to ensure that it passes our global quality checks (e.g., fraud protection, consumer privacy protection, lack of ID for advertising purposes) and warns you whether no valid supply is available.

12. Low Valid Traffic: The system will check whether the Deal's supply traffic seen by the system passes our global quality checks (e.g., fraud protection, consumer privacy protection, lack of ID for advertising purposes) and warns you whether less very little valid supply is available to be used on your campaign activity.

13. Invalid Fixed Price: The system will check the Deal Price you entered to ensure that it matches the price seen on the supply traffic received by the system. The system warns you when the two don't match and advises you to reach out to your supplier to confirm the correct Deal price. 

14. Now that the Deal has been saved inform your Campaign Manager(s) that it is available to target from within ad sets.