Driving 5x More Ticket Sales with Quantcast

Quantcast + Ticketmaster = Ticket Sales

Quantcast is an incredibly powerful way to drive ticket sales, especially with our Ticketmaster integration and unparalleled suite of targeting tools. Everything starts with a comprehensive tagging strategy that primes your campaign for outstanding success and delivers profound audience insights. Once you add your Quantcast p-code to Ticketmaster, your Quantcast campaigns gain the remarkable ability to target and learn directly from your Ticketmaster pages. Be sure to read the instructions in this Ticketmaster article to start.

Maximize Ticket Sales with Conversion Events

Quantcast’s Conversion Campaign Objective uses an award-winning blend of prospecting and retargeting to achieve superb results. Our cutting-edge algorithms adapt in real-time, dynamically balancing the discovery of new audiences and reconnecting with past visitors to drive optimal performance. Set it and forget it—we’ll handle the heavy lifting to deliver high-impact results!

Pro Tips:

• When setting up the prospecting portion of your ad set, set your lookalike event to your conversion event only. Targeting other pages/events is unnecessary, though it can be helpful if the ad set reach or uniques to the conversion page are a concern.

• It is critical to tag and define your conversion event with precision. For maximum ticket sales, this event should be the purchase confirmation page or the closest possible taggable page. To build leads, tag the relevant page for intent signals.

Note: If your conversion tag has not collected the minimum amount of data required to populate in the event dropdown, we advise using an event slightly earlier in the website that has more traffic. For example, instead of the check-out page you could use the homepage or event’s main page.

See how Secret Cinemas leveraged Quantcast Audience tools to drive 20% higher ticket sales!

Targeting for Sky-High CPA and ROAS

Avoid applying restrictive targeting filters to maximize CPA and ROAS. Each additional targeting parameter slices your audience down and may hinder Quantcast’s world-class AI tools from achieving their best results.

Pro-Tips:

• Stay Open, Let the AI Shine: Quantcast’s bespoke AI modeling handles much of the audience targeting on your behalf. Limiting your targeting to Lookalike and Retargeting allows our models to find your ideal ticket purchaser.

• Target all devices: Finding the right person, the one who is ready to buy a ticket, means finding them wherever they are and on whatever device they are using. Limiting targeting to specific devices may impact the ability to reach all people who may convert on your campaign.

• Viewability: Keep your viewability target realistic.  Increasing the viewability goal lowers the number of opportunities available, which may hurt performance.

• Site lists: Keep your site lists broad. Limiting allowlists to just a few sites or blocking too many sites could negatively impact performance. Our models are looking to reach the right person at the right time, so blocking inventory may limit the ability to get to the right internet users wherever they are across the internet.

• Frequency Caps: Avoid restricting delivery wherever appropriate. Ad sets with a strict frequency cap can prevent an ad from being shown to a user at the right time to get their attention when they are ready to convert.

• Go Full Channel: Target across multiple channels, such as online video and CTV. This puts your content in front of the largest audiences.

Top-of-Class Audience Segmentation

Quantcast’s impressive audience insights and granular geographic targeting allow you to precisely pinpoint the buyers who are ready to convert. Our unparalleled audience insights draw from over 100 million websites, crafting the perfect audience for your ticketing campaigns.

Pro-Tips:

• Audience Targeting: Quantcast’s real-time data effectively identifies users with past behaviors indicating interest (e.g., concertgoers, sports fans, etc). Especially in the absence of pixel data or for awareness objectives, Audience targeting is a simple way to find event intenders while they are in the initial researching/planning stages of their ticket purchase.

• Geographic Targeting: Target users within specific geographic areas, such as near event venues or areas with high ticket buyers. Use intelligent geo-targeting to reach potential attendees in relevant locations (e.g., cities or postal codes with a high fanbase).

Find out how the Anaheim Ducks drive ticket sales with agile ad campaigns!

Optimize Creatives for Unbeatable Engagement

Dynamic creatives and format variety enhance reach and engagement. To achieve a winning mix, incorporate various media, crystal-clear calls to action, and constant A/B testing.

Pro-Tips:

• Ad Formats: To capture attention, use a mix of video, display, audio, and rich media formats. Video often drives higher engagement for ticket-related campaigns.

  • Ensure the messaging is clear and includes calls to action like Buy Tickets Now or Limited Seats Available.

  • Limited-time offer (LTO) messaging and copy that calls out low-cost tickets also perform well, e.g., "For a limited time only, tickets are $59.”

• Dynamic Creative: Implement dynamic creatives to tailor messaging to different cities or audiences (e.g., specific event dates and locations).

• A/B Testing: Test different versions of creatives (e.g., artist image vs. event image, promotional codes, etc.) to see which drives higher conversion.

Our Best Budget Allocation & Bidding Strategy

Quantcast tools allow you to allocate your budget to the right geographic locations at the right time—no wastage here! Streamline your targeting to specific, high-value areas.

Pro-Tips:

• Geographic Prioritization: Allocate budget based on regions with high ticket demand, adjusting for areas with lower sales or interest to avoid wastage.

• Event Proximity: Scale up bidding and budget closer to the event date to drive urgency and last-minute ticket sales.

Discover how the San Antonio Spurs drove 5X more conversions with Quantcast!

We Help Optimize Your Timing & Frequency

Quantcast optimizes your ad scheduling to ensure high engagement rates, allowing you to rest easy as our models prioritize your ideal audience.

• Ad Scheduling: Run ads when people are more likely to engage (e.g., during work breaks and evenings). Good news! Quantcast’s bespoke modeling and AI will automatically prioritize finding your audience at the right time, so there is no need to over-constrain your ad set’s delivery by time.

• Frequency Cap: Make sure ads aren’t overexposed. Capping frequency helps avoid ad fatigue and reduces wasted impressions. Remember, over-constraining your ad set will limit the reach and impact of your campaigns. If needed, we recommend a high frequency cap set at the campaign level to balance all of the best ad sets within the campaign.

• Pre-event Ramp-Up: Start campaigns at least three weeks before the event, with an increasing budget allocation as the event approaches to drive exposure to last-minute weekend planners.

State of the Art Attribution and Performance Tracking

Quantcast’s tools give you a full view of your campaign performance, ensuring you can track success from forecast to finish.

Pro-Tips:

• Full-Funnel Attribution: Use Quantcast’s measurement tools to track performance across the entire funnel, from awareness to conversion.

• KPIs: For ticket sales, focus on metrics like ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and engagement rates like CPSV (Cost per Site Visit).