Editing a Saved Audience

The Quantcast Platform allows you to build and customize audiences on the general internet population, pixels placed on your website, or offline data you’ve uploaded to Quantcast. These audiences can then be edited to apply a variety of different demographic and geographic filters. Here's how: 

Edit an Audience 

1. Navigate to the Audience Planner screen through the global navigation bar. 

2. In the Saved Audiences tab, find the audience that you would like to edit. You can find the audience using the search bar or by filtering the audience list by name, date created, or creator.

3. Once you’ve located the audience to update, select it by clicking on the audience name.

4. Apply or remove any additional audience constraints you would like using the filters on the left-hand side of the Audience Planner window.  Options include:

• Update Audience Source

  • Add/Remove site events

  • Add site event exclusions

• Location

  • Update Country

  • Add additional State, Metro, or City

• Demographics

  • Ages

  • Gender

  • Children (meaning present in Household)

  • Income

  • Education

  • Ethnicity

• Interests

  • Use this section to define your audience with over 160 different interest-based segments and/or define an audience by using custom keywords and phrases related to online content consumption across the 100 million+ web destinations measured by Quantcast.

  • Predefined Categories are a convenient way to quickly build an audience based on a broad concept. We’ve bundled the same keywords you can use in the platform yourself to save you some time when you want to advertise to people interested in, for example, Sports, Fashion, Real Estate, and more.

  • Keywords allow you to create an audience based on an interest in a specific topic such as "Playstation 5" or "next-gen consoles".

• Channels:

  • All

  • Web

  • CTV

  • Devices

  • Desktop

  • Tablet

  • Mobile

5. Once your updates are complete, click Save As in the top right-hand side of the window to save your changes. You can choose to add a new Audience Name or use the existing Audience name to overwrite the existing audience.