Europe Financial Services Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Financial Services campaigns in Europe, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Financial Services Campaigns in Europe

Advertising is supported for Financial Services campaigns in Europe, including:

• Credit cards (APR under 36%)

• Personal loans (terms at least 90 days, APR < 36%)

• Loans for homes, autos, RVs, and boats (terms at least 90 days, APR < 36%)

• Nonprofit debt services (advertiser is an approved nonprofit budget and credit counseling agency or a national nonprofit association representing nonprofit credit counseling agencies)

• Banking, financial planning, investing, personal pensions, and annuities

• Insurance (including car, home, RV, boat, and life)

• Tax planning services

• Credit monitoring services (excluding credit repair services

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to UK GDPR/GDPR and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to UK GDPR/GDPR and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination: Campaigns must not result in discrimination based on any protected class or characteristic, including:

  • Disability

  • Race

  • Religion or philosophical belief

  • Sex, gender, or gender confirmation

  • Sexual orientation

  • Marital or civil partnership status

  • Age

• UK GDPR/GDPR: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health data and data concerning health (including genetic and biometric data)

  • Racial or ethnic origin

  • Political opinions, religious or philosophical beliefs

  • Trade union membership

  • Criminal convictions and offenses or related security measures

  • Sexual life or sexual orientation

Important Prohibitions

Advertising for the following is not permitted:

• High-interest credit cards (APR of 36% or higher)

• Short-term loans (terms less than 90 days)

• High-interest loans (APR of 36% or higher)

• Credit repair services (direct services and lead gen services)

• Payday loans

• For-profit debt services (to establish debt settlement with creditors for profit, often with ancillary product or service sales, including direct services and lead gen services)

• Discriminatory products or services (including discounts based on gender)

If you have questions regarding a Financial Services advertiser or campaign, please reach out to [email protected].