Exploring Your Data: Business and Occupation

This report is powered by Quantcast's Audience Grid and includes data on the audience's employment in a given industry or job function.

Data Sources

Reports powered by Quantcast's Audience Grid make use of data provided by one or more data partners. You can find more information about the data partners and how their data is generated here.

Calculations

Composition

Composition represents the percentage of page views generated by visitors who fall into a particular Business & Occupation segment for this property. We provide you with a page view composition to best represent the composition of potential impressions for users in a given Business & Occupation segment for your property.

Index

The Index is a comparison of the audience composition of this property to the Internet population.

For example, if the Large ($100MM-$200MM) category shows a 5.94% composition, with an index of 103:

This means that 5.94% of the page views on this property are generated by users who are in a Marketing job function.

• You are 1.03 times more likely to have a user who is in a Marketing job function view your property than the average Internet site.

Using This Report

The Business & Occupation report helps you understand the likelihood of a property's users holding a specific occupation by categorizing the industry they work in and their specific job.

Support Advertising Sales Efforts

By getting your property's full Business & Occupation profile, you can use Quantcast to validate your audience's employment in a given industry or job function to marketers.

Inform Your Content Creation Strategy 

When constructing the story and unique content strategy to pitch to your marketer partner, you can leverage these data points to validate and inform your creative team on the employment information of users who visit specific properties across your Network.

Methodology

We directly collect anonymous browsing data through the publishers and networks that use Quantcast Measure and have placed our pixel or SDK on their properties. We combine this with anonymous reference data from data partners participating in Quantcast's Audience Grid, allowing our statistical models to accurately infer the media consumption habits of a property's audience in aggregate. Some data in reports may be removed when thresholds are applied to prevent inferring the identity of an individual user (see our privacy policy). When looking at large data sets, we will sometimes use statistical sampling.