Exploring Your Data: Traffic

This report helps you to understand the traffic coming to your site.

Definitions

Views

The Views value is the total number of views of all the pages on this property (website, network, or mobile app)

Visits

The Visits value is the number of individual sessions initiated by all the visitors to this property. A session is a period of browsing, either online or in a mobile app. During a single visit, a user may view multiple pages on a site.

Uniques

The Uniques value is the number of distinct devices that visit this property. For example, if Joe goes to a property 10 times on his desktop computer, that is 10 visits but one unique. If Joe visits a property 5 times from his computer and 5 times from his mobile device, that is 10 visits but 2 uniques.

Calculations

For properties (websites, apps, and networks) that have implemented the Measure tag, we measure traffic directly.

For properties that do not have the Measure tag implemented, we use third-party data to generate accurate estimates.

Views

A view is an instance of a page being loaded by a browser. There is no mobile app equivalent for a view.

Visits

A website visit is recorded when a visitor accesses one or more pages within a certain period. Subsequent page views are included in the same visit until the user is inactive for more than 30 minutes. If a user becomes active again after 30 minutes, that counts as a new visit. For mobile apps, a visit is defined as a visitor launching the application from the start, or from a background state after being idle for more than 30 minutes.

Uniques

Online uniques count reflects the distinct Quantcast cookies received from or sent to visitors. Mobile app uniques count reflects the number of distinct devices using the app over a given time. These counts are only available for 1, 7, and 30-day date ranges. However, you can always click in a graph to see uniques for any individual data point.

Using This Report

Use the traffic report to determine how many people have visited this property, across all platforms: web, mobile web, and mobile apps.

The traffic report can also show which country traffic is coming from: you can choose to focus on a specific region in the country selector in the navigation bar, and see how much of the traffic comes from the rest of the world outside that country.