Insight: First Impression to Site Visit

Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the Ad Set and Campaign level of Quantcast Platform by hovering over the ad set or campaign and clicking Insights.

In this article, we will walk through how to interpret the First Impression to Site Visit report which can be accessed by clicking Insights Lab, and choosing First Impression to Site Visit from the drop-down menu.  

Description

The First Impression to Site Visit insight highlights the time elapsed from the first impression to the first site visit. This report aggregates the weekly data of the Ad set or Campaign being drilled into. This report is only available on prospecting (lookalike) only ads sets and campaigns.

By visualizing the breakdown of your Ad Set driven site visitors, this report allows you to identify variations in the customer journey. Similar to the first impression to conversion report, this is useful in validating any preconceived ideas about optimal attribution and recency windows. The report should give the marketer a sense of the time it takes to see changes in their traffic when making optimizations or tweaks to their campaigns.

Definitions

• Y Axis = Specific time intervals

• X Axis = % of total Site Visitors 

Note: This only takes into account a users first impression and site visit and not any subsequent impressions and site visits

You can hover over any particular time interval which will display the number of site visitors and % of first-time site visitors within that specific time interval.

Lastly, there is an icon on the top right where you can download the table as a PNG image or CSV.