Insight: Site Activity Contributions

The Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the Ad Set and Campaign level of the Quantcast Platform by hovering over the ad set or campaign and clicking Insights. In this article, we will walk through how to interpret the Site Activity Contributions report. 

Description

The Site Activity Contributions insight helps you understand the effect of Quantcast ads across different tagged pages of your site. Site event names are listed in the report based on the number of customers who have been exposed to a Quantcast impression and then visited different sections of your site.

Tip: You can further categorize your events which will be reflected in this report.

Recommend Actions

Not seeing traffic being driven to particular areas of your site? Create new ad sets with landing pages and copy designed to drive user engagement on these pages. Check back on the Site Activity Contributions report to see how they impacted traffic.

The activity count is based on total activity recorded by the site pixel. You can click into the blue section of the graph to understand how the total is broken out on a per unique basis. 

Lastly, there is an icon on the top right where you can download the table as a PNG image or CSV.

For instructions on how to clone your campaign or ad set, see the guides here and here.