Quantcast Conversion API

The Quantcast Conversion API is a robust, reliable, and privacy-forward method for clients to seamlessly transmit customer events like website or app activity for better targeting and conversion measurement. The CAPI helps you to use your own marketing data to optimize ad targeting, decrease cost per action and see a more complete picture of campaign outcomes while respecting people’s privacy.

Quantcast Conversion API

The Conversion API helps you improve your marketing by directly connecting your marketing technology and Quantcast’s platform, providing you with more complete data to optimize your ads. The API is designed to integrate effortlessly with Quantcast and is accessible via HTTP endpoints. CAPI is easily implementable in any framework or language, empowering developers to enhance analytics and maximize advertising efforts.

CAPI is particularly useful when direct integration with QuantJS (Measure/QPixel) is not feasible or not desired. Since the Conversion API is less dependent on browser technologies than the Quantcast Pixel, it can help enhance how you use your data to improve performance today and resiliency for the future.

Quantcast accepts and processes different signals, including UserAgent, IP, Hashed Email, URL, etc, to enhance a customer’s campaign performance.

Key features

Streamlined process

CAPI allows you to use a single connection to send multiple different event types, simplifying workflows.

Cookieless addressability and actionability

Specifically designed to operate in cookieless environments, CAPI leverages first-party data to improve targeting and fill measurement gaps when running open web cookieless campaigns.

Improve measurement

Enjoy better access to improved measurement capabilities and understand which channels provide the best results so that you can prioritize what works.

Robust targeting data

After installing the Conversion API, advertisers will begin providing the high-quality first-party data needed to fuel Quantcast’s AI-powered machine learning to locate and convert new customers.

Greater cost efficiency

Allocating your budget more accurately, based on your first-party data, to higher potential customers will improve targeting and decrease cost per result.