Targeting Media Packages
  • 21 May 2024
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Targeting Media Packages

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Article summary

Media Packages

Quantcast offers curated media packages that allow you to quickly target the best inventory for your campaign. You can also choose to target inventory curated with noted suppliers or build a custom package.

Note: Each channel, i.e., web, CTV, and In-App, has media packages designed specifically for that channel. While the screenshots here show Web packages, as the channel changes, so do the available packages.

Web/CTV/In-App Performance

The Web Performance package is recommended as it is purpose-built for performance. It comes with our Global block list and brand Safety built in and targets all devices. This is the default setting.

Note: You can make changes to any of these settings to alter the package.

Web/CTV/In-App Select

To target the Web Select media package, which is a curated selection of noted suppliers:

Go to the Media Packages section on the ad set’s management page and click Web Select package.

The Web Select package is curated toward verified Ad Quality, targets all devices, and applies the Quantcast Global Blocklist.

Note: You can make changes to any of these settings to alter the package.

Custom Package

When you select Custom, you will need to select your deals and packages.

Click on the radio button for Custom, then click the + Select Deals and Packages.

On the next screen, pick the deals and packages you want to target by clicking the checkboxes on the left, then click the Select Deals and Packages button.

  1. Save and Publish your ad set for the settings to take effect.


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