Understanding Audience Grid Reports

Quantcast Audience Grid allows you to find:

• Your audience’s affinity for different brands
• What type of lifestyle categories your audience looks like
• What type of shows your audience is likely to watch

What is Audience Grid?

Quantcast has gathered shopping, ownership, lifestyle, and interest data from leaders in 3rd party data and combined it with live consumer behavior.

Whether your objective is to win ad deals, surface great content to your site’s visitors, or understand the audience that you want to target for your next ad campaign, Audience Grid reports have you covered. The Audience Grid is made up of Content Interests, Shopping Interests, Brand Affinity, Media Interests and Business & Occupation Reports.

For publishers that depend on ad revenue, communicating the value of your audience is a critical component of winning RFP’s by brands and agencies.

Let’s say your company Luxury Media Network is approached by a high-end brand looking for a potential direct ad deal. You need to provide insight that your visitors fit their target market.

Insights

To see those insights, navigate to the Properties page.

Pick the property you need to see the insights for and click View Data.

To see the Media interests of your site's visitors, click on the Media Interest tab.

In this example, the brand specifically wants to reach sites whose visitors index high for people who watch Science programs. Click on the arrow beside TV, then Genres & Categories. You can sort by Index or Composition.

Using these same kinds of steps, you can explore your data deeply to fully understand your audiences and in turn help you provide insight that your visitors fit the needs of the brands and agencies.