US Charitable / Nonprofit Organization Campaign Policy

This guide provides an overview of Quantcast’s policy guidelines for Charitable / Nonprofit Organization campaigns in the US, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Charitable / Nonprofit Organization Campaigns in the US

Advertising is supported for Nonprofit / Charitable Organization campaigns in the US, including:

• Advocacy campaigns (to create support for specific policies, like legal reform)

• Awareness campaigns (focus on education about causes to raise support)

• Fundraising campaigns (fundraising over an extended period of time to highlight a specific goal)

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

During onboarding, the Client must provide a copy of the Advertiser’s 501(c)(3) tax-free charitable organization registration status.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging types: all tagging types, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• NAI Prohibitions: Campaigns must not result in violations of the NAI Code of Conduct.

Important Prohibitions

Advertising for organizations promoting the following is not permitted:

• Unapproved political campaigns

• Personal weapons

• Tobacco, nicotine, or vaping

• Cannabis and/or paraphernalia

If you have questions regarding a Nonprofit / Charitable Organization advertiser or campaign, please contact [email protected].