Europe Employment Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Employment campaigns in Europe, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Employment Campaigns in Europe

Advertising is supported for Employment campaigns in Europe, including:

• Recruiting

• Hiring

• Job sites

• Job fairs and events 

• Internships

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, provincial, and territorial laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to UK GDPR/GDPR and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to UK GDPR/GDPR and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination: Campaigns must not result in discrimination based on any protected class or characteristic, including:

  • Disability

  • Race

  • Religion or philosophical belief

  • Sex, gender, or gender confirmation

  • Sexual orientation

  • Marital or civil partnership status

  • Age

• UK GDPR/GDPR: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health data and data concerning health (including genetic and biometric data)

  • Racial or ethnic origin

  • Political opinions, religious or philosophical beliefs

  • Trade union membership

  • Criminal convictions and offenses or related security measures

  • Sexual life or sexual orientation

Important Prohibitions

• Advertisements showing a preference for or discouraging someone from applying for a job because of their race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability, or genetic information are prohibited.

  • For example, an advertisement for a job seeking “recent college graduates” or “highly experienced” may only be used when they are actual requirements of the job; otherwise, it could result in discrimination against older or younger people.

  • For example, selecting only “male” as a demographic audience for a job advertisement would impermissibly exclude women from an opportunity.

If you have questions regarding an Employment advertiser or campaign, please contact [email protected].