Content Interests
The Content Interests tab in your dashboard provides insight into the online browsing behavior of your users across the entire web.
.png?sv=2022-11-02&spr=https&st=2025-12-19T10%3A18%3A39Z&se=2025-12-19T10%3A29%3A39Z&sr=c&sp=r&sig=ScqTyGGOQvM7DM%2BKDUZNIRHCJBTWaCl1kJ3O7O%2FYI1k%3D)
Calculations
Affinity Index
The Affinity Index is a comparison of the audience composition of this property to the Internet.
For example:
If the Technology & Computing > Video Games card shows an Index of 220, this means that you are 2.2x more likely to have a user who reads Video Game content on the web view your property over the average Internet site.
Using This Report
Use the Content Interests report to gather insights into a property's users' browsing habits. This can help you in several ways.
Support advertising sales efforts
Show advertisers that your site's users are big techies or that your average user is five times more likely than the average web user to read content about pets.
Edit content to appeal to valuable users
Use the Interests report to find that your audience is 12 times more interested in Celebrity News than the average Internet user. Then, you can focus your content on including a celebrity news angle.
Methodology
We determine interests based on the browsing behavior of a site's user. A user is considered to be "interested" in a topic if they visit sites that are similar to users who are known to have an interest in that topic. For example, if Joe is a sports enthusiast and visits sports sites exclusively, and Steve visits 90% of the same sites as Joe, Steve is likely to be a sports enthusiast.