---
title: "FAQs: Smart URLs"
slug: "faqs-smart-urls"
updated: 2025-11-17T16:13:28Z
published: 2025-11-17T16:13:28Z
canonical: "help.quantcast.com/faqs-smart-urls"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQs: Smart URLs

### **How are these audiences generated, and what is included?**

The provided URL is crawled by us to analyze its topic, sentiment, and interest categories. This process enables us to create an audience with a high index based on these insights. It’s important to note that this feature does not track actual users who have visited the URL—that still requires a pixel.

### **Can I activate these audiences?**

No, at the time of writing these audiences are for insights only.

### **Why is some information not available when using these audiences?**

For the initial version, we've focused on supporting the most crucial section of audience insights, with plans to expand and offer additional insights in future updates.

### **Are the audiences based on the domain or full URL?**

Audiences are built based on the full URL provided. This means [www.test.com/jackets](http://www.test.com/jackets) will return different results to [www.test.com/accessories](http://www.test.com/accessories), allowing audiences to be generated based on sub-sections of a site.