--- title: "Implement Live Tag in Adobe Tag Manager" slug: "implement-live-tag-in-adobe-tag-manager" description: "Learn how to implement the Quantcast Live Tag in Adobe Tag Manager for effective tagging and audience insights. Optimize your campaigns today!" tags: ["Third Party", "Tagging", "Q Pixel", "Adobe Tag Manager"] updated: 2026-05-08T15:14:48Z published: 2026-05-08T15:14:48Z canonical: "help.quantcast.com/implement-live-tag-in-adobe-tag-manager" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.quantcast.com/llms.txt > Use this file to discover all available pages before exploring further. # Implement Live Tag in Adobe Tag Manager ## Adobe Tag Manager A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions walk you through placing the Quantcast Live Tag in Adobe Tag Manager. > [!NOTE] > 💡Reminder: > > - Do not alter the code. Any code edits may cause the tag to stop functioning. > - The tag does not affect your page load because it loads asynchronously (in the background). For more technical details, see [Get Started with Quantcast Tagging](/v1/docs/q-pixel-tagging). > [!WARNING] > ⚠️What you need to continue: > > You will need your Quantcast Live Tag, which is found on the Event Manager page. ### Add the Live Tag 1. Log in to Adobe Tag Manager and select the property. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-1.png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) 1. Select the Rules tab 2. Select the Page Load Rule: All Pages. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-2.png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) 1. Select the **JavaScript / Third Party Tags** section. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-3.png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) 1. Click the **Add New Script** button. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-4.png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) 1. Enter Tag Name: Quantcast Live Tag **Base Tag**. 2. Select Type: **Sequential JavaScript**. > **Note**: Implementing the Live Tag as non-sequential HTML causes it to be inserted into a hidden IFRAME. This limits Quantcast’s ability to generate page-name labels for you. If you have any concerns about the implementation, please reach out to Quantcast support. 1. Paste the Quantcast Live Tag Base Tag code into the box. 2. Select **Save Code**. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-5.png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) 1. To approve and publish your rule, click on the **Approvals tab**. If the previous steps were followed correctly, you should now see a number next to Approvals. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-6.png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) 1. Once in the tab, please review the changes and select the blue Approve button on the lower part of the screen. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-7.png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) 1. At the **Property Overview** page click the **Publish Property** button to push all your changes live. ![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image-8(1).png?sv=2026-02-06&spr=https&st=2026-10-26T11%3A26%3A31Z&se=2026-10-26T12%3A26%3A31Z&sr=c&sp=r&sig=w%2BHNj6M8SMOnxGwVXFaPEwkg8OVtVIjw7uh3I6WCJXY%3D) ## Verify tag implementation using the Quantcast Tag Inspector The Quantcast Tag Inspector is a Google Chrome plugin that checks whether your Quantcast Tag and Audience Segments are implemented correctly. Install the Inspector to review individual pages of your site and ensure the audience segments are firing correctly. For more information, see the [Inspect Your Tag](/v1/docs/inspect-your-tag) help document. **You are done!** Please check the [Event Manager](https://www.quantcast.com/ads/pixel) to confirm that your tags are collecting data. If you are not seeing any activity, reach out to Quantcast support or submit a Help Center request at [www.quantcast.com](http://www.quantcast.com). For more information on tagging, see our [Tagging Overview](/v1/docs/pixel-tagging-overview) article. ## Related - [Live Tag Overview](/tagging-overview.md) - [Live Tag: Placing the Tag on Your Site](/live-tag-placing-tag.md)