---
title: "Implement Live Tag in Campaign Manager 360 (DCM)"
slug: "implement-live-tag-in-campaign-manager-360-dcm"
description: "Implement a successful tagging strategy with Quantcast Live Tag in Campaign Manager 360 (CM360) for enhanced audience insights and campaign performance."
tags: ["Campaign Manager 360", "Third Party", "Tagging", "Q Pixel"]
updated: 2026-02-11T20:17:05Z
published: 2026-02-11T20:17:05Z
canonical: "help.quantcast.com/implement-live-tag-in-campaign-manager-360-dcm"
---
> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Implement Live Tag in Campaign Manager 360 (DCM)
A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions describe how to place the Quantcast Live Tag on your pages using Campaign Manager 360 (CM360, formerly DoubleClick Campaign Manager (DCM)).
> [!NOTE]
> đź’ˇReminder:
>
> - Do not alter the code. Any code edits may cause the tag to stop functioning.
> - The tag does not affect your page load because it loads asynchronously (in the background). For more technical details, see [Get Started with Quantcast Tagging](/v1/docs/q-pixel-tagging).
> [!WARNING]
> ⚠️What you need to continue:
>
> You will need your Quantcast Live Tag, which is found on the Event Manager page.
## **Live Tag in Campaign Manager 360**
1. Log in to Campaign Manager and select the **Advertisers** tab.
2. Select the advertiser.
1. Select the **Floodlight activities** tab.
2. Click into the **Conversion Floodlight** where you would like to add the Quantcast Live Tag.
1. Scroll down to the **Dynamic Tags** section.
2. Select **New Tag** in the **Default tags** section.
1. Fill in the tag **Name** “Quantcast Conversion Tag” and paste the full Live Tag base tag and data pass-back event snippet into the **Code** field.
.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A10%3A07Z&se=2026-10-26T13%3A10%3A07Z&sr=c&sp=r&sig=FvTx1qbJ6NzG2P1FrdT6fQsBGWjgosnFnqSVB%2BT20ro%3D)
| > 💡 Tip: Be sure to enter the entire Live Tag base code+event snippet, not just the URL. Include any surrounding HTML, such as “” and “
” |
| --- |
1. **Update the added variable placeholders** with the customer variable macro to pull in the corresponding information. The macro will be “%PU(sequential number of the corresponding variable);”. This data allows Quantcast to build models and refine insights on any criteria added to the tag. For Order ID and Revenue variables, the corresponding CM360 macros are:
```plaintext
"orderid": "%pord=!;",
"revenue": "%pcost=!;"
```
Example: If your revenue data is in your cost parameter and your customer data is in your U3 parameter, the Quantcast pixel would be updated to look like this:
```plaintext
_qevents.push({qacct:"p-TEST",labels:"_fp.event.Test,_fp.customer.%pu3=!;",revenue:"%pcost=!;",event:"refresh"});
```
1. Repeat this step for all floodlights to provide the best performance and insights.
**Note**: Currently, we can only use data pass-back event tags in Campaign Manager to label events. Quantcast will not be able to utilize rule-based label conditions for clients who are using floodlights.
## Verify tag implementation using the Quantcast Tag Inspector
The Quantcast Tag Inspector is a Google Chrome plugin that checks whether your Quantcast Tag and Audience Segments are implemented correctly. Install the Inspector to review individual pages of your site and ensure the audience segments are firing correctly. For more information, see the [Inspect Your Tag](/v1/docs/inspect-your-tag) help document.
**You are done!** Please check the [Event Manager](https://www.quantcast.com/ads/pixel) to confirm that your tags are collecting data. If you are not seeing any activity, reach out to Quantcast support or submit a Help Center request at [www.quantcast.com](http://www.quantcast.com). For more information on tagging, see our [Tagging Overview](/v1/docs/pixel-tagging-overview) article.
## **Additional instruction guides on CM360 site:**
- [Campaign Manager 360 Help Center](https://support.google.com/dcm/#topic=2758513)
- [Use macros to pass information to Floodlight tags](https://support.google.com/dcm/answer/2837696?hl=en&ref_topic=6094041)
## Related
- [Live Tag Overview](/tagging-overview.md)
- [Live Tag: Placing the Tag on Your Site](/live-tag-placing-tag.md)