---
title: "Implement Live Tag in WordPress"
slug: "implement-live-tag-in-wordpress"
description: "Implement a successful tagging strategy in WordPress with the Quantcast Live Tag for robust audience insights and data collection."
tags: ["Wordpress", "Third Party", "Tagging", "Q Pixel"]
updated: 2025-12-18T18:45:07Z
published: 2025-12-18T18:45:07Z
canonical: "help.quantcast.com/implement-live-tag-in-wordpress"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Implement Live Tag in WordPress

A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions walk you through placing the Quantcast Live Tag in WordPress.

> [!NOTE]
> 💡Reminder:
> 
> - Do not alter the code. Any code edits may cause the tag to stop functioning.
> - The tag does not affect your page load because it loads asynchronously (in the background). For more technical details, see [Get Started with Quantcast Tagging](/v1/docs/q-pixel-tagging).

> [!WARNING]
> ⚠️What you need to continue:
> 
> You will need your Quantcast Live Tag, which is found on the Event Manager page.

![Getting Your Live Tag](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Event%20Manager%20Getting%20Q%20Pixel.gif?sv=2026-02-06&spr=https&st=2026-10-26T12%3A59%3A19Z&se=2026-10-26T13%3A59%3A19Z&sr=c&sp=r&sig=mTiitCfHzG4%2FoAaYjm%2BvFZrP2mgG5KIbKGdtAf1zfok%3D)

## **Live Tag in WordPress**

1. Log in to WordPress, select **Appearance,** and then **Editor**.
2. Under Templates, select **footer.php**.
3. Scroll down and paste the Live Tag code right before the closing </body> tag.

> [!WARNING]
> ⚠️ Important: There should be no line breaks or blank lines within the tag code. If WordPress detects line breaks, it will automatically add paragraph tags (“<p>”), causing the tag code to break.

1. **Save.**

## Verify tag implementation using the Quantcast Tag Inspector

The Quantcast Tag Inspector is a Google Chrome plugin that checks whether your Quantcast Tag and Audience Segments are implemented correctly. Install the Inspector to review individual pages of your site and ensure the audience segments are firing correctly. For more information, see the [Inspect Your Tag](/v1/docs/inspect-your-tag) help document.

**You are done!** Please check the [Event Manager](https://www.quantcast.com/ads/pixel) to confirm that your tags are collecting data. If you are not seeing any activity, reach out to Quantcast support or submit a Help Center request at [www.quantcast.com](http://www.quantcast.com). For more information on tagging, see our [Tagging Overview](/v1/docs/pixel-tagging-overview) article.