Insight: Device Breakdown

The Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the Ad Set and Campaign level of Quantcast Platform by hovering over the ad set or campaign and clicking Insights. 

In this article, we will walk through how to interpret the Device Breakdown report which can be accessed by clicking Insights Lab, and choosing Device Breakdown from the drop-down menu. 

Description

The Device Breakdown insight helps you understand the spend, impressions, uniques, clicks, and conversions attributed to a specific device. You can see the breakout between devices: desktop, mobile, tablet, and other.

The Other category includes internet-connected devices such as game consoles or cars, as well as devices whose category we are unable to determine.

While our models and bidding algorithms actively determine the optimal spend split among devices, you can also test performance by device through the a/b test framework by assigning a specific budget to each ad set. Learn more about a/b tests here.

You can also hover over each of the categories to see the actual value and percentages from the table.

Lastly, there is an icon on the top right where you can download the table as a PNG image or CSV.