---
title: "Insight: Site Conversions Report"
slug: "insight-site-conversions-report"
tags: ["Insights Lab", "Conversions"]
updated: 2024-04-01T16:22:10Z
published: 2024-04-01T16:22:11Z
canonical: "help.quantcast.com/insight-site-conversions-report"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insight: Site Conversions Report

The Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the **Ad Set** and **Campaign level** of the Quantcast Platform by hovering over the ad set or campaign and clicking **Insights**.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/mceclip1 (2).png?sv=2026-02-06&spr=https&st=2026-11-08T07%3A25%3A37Z&se=2026-11-08T08%3A25%3A37Z&sr=c&sp=r&sig=jr7L5Cl5neT06M69fWhgZDucv6bKimTcozoXTwj3MmA%3D)

## **Description**

This insight shows the conversion activity on each of your sites. The site conversion activity is based on different attributions that will help you evaluate how impressions served on each site result in conversions.

- **Any Touch Conversions:** This is shown for all sites where an impression was served, regardless of timing.
- **First Touch Conversions:** This is attributed to the site where the first impression was served
- **Last touch conversions:** This is attributed to the site where the last impression before conversion was served

For information on other Insight Lab reports, see our other [Insights Lab](/v1/docs/insights-lab) articles.