---
title: "Insight: Site Visit for CTV"
slug: "insight-site-visit-for-ctv"
tags: ["Insights Lab", "Site Visit"]
updated: 2025-10-29T17:55:12Z
published: 2025-10-29T17:55:12Z
canonical: "help.quantcast.com/insight-site-visit-for-ctv"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insight: Site Visit for CTV

The Insights Lab provides reports that help visualize campaign performance and effectiveness. The **Site Visit Insight** allows you to track consumers who visit your website after viewing an ad on CTV.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Screenshot 2025-10-29 at 10.54.19 AM.png?sv=2026-02-06&spr=https&st=2026-11-08T07%3A25%3A55Z&se=2026-11-08T08%3A25%3A55Z&sr=c&sp=r&sig=byh1QRzXj3pQkKzZtSIuTcd2Z21F9VZwf78GCM%2Bck9M%3D)

## **Definitions**

- **Attributed Site Visits:** the number of site visits attributed to CTV
- **Visit Rate:** the number of attributed site visits divided by the total number of site visits
- **Cost Per Visit:** the number of site visits divided by the cost of CTV ad spend

The site visit insight is available for CTV ad sets only. You can create a CTV ad set under the reach campaign objective. For more information on how to set up a CTV ad, see [Adding CTV To Your Campaign](/v1/docs/adding-ctv-to-your-campaign).