---
title: "Insights Lab"
slug: "insights-lab"
tags: ["Insights Lab", "Metrics"]
status: "update"
updated: 2026-02-13T22:46:39Z
published: 2026-02-13T22:48:55Z
canonical: "help.quantcast.com/insights-lab"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights Lab

The **Insights Lab** lets you easily review performance trends and analytics on the Quantcast Platform. These reports are available at both the ad set and the campaign level and are refreshed every Monday.

We are constantly working to improve the Insights Lab and add more reports for marketers, so the list of reports may change over time.

[Understanding Campaign and Ad Set Insights](/v1/docs/understanding-campaign-and-ad-set-insights)

## **Reports**

The following reports are currently available:

- Cross-Campaign
  - [Funnel Impact](/v1/docs/funnel-impact-insights)
- Audience
  - [Audience Overlap](/v1/docs/insight-audience-overlap)
- Delivery
  - [Frequency Distribution](/v1/docs/insights-frequency-distribution)
  - [Device Breakdown](/v1/docs/insight-device-breakdown)
  - [First Impression to Site Visit](/v1/docs/insight-first-impression-to-site-visit) (Only Available for lookalike ad sets/campaigns)
  - [Cookieless Breakdown](/v1/docs/insight-cookieless-breakdown) (Only available after cookieless has been activated)
- Journey
  - [Funnel Visualizer](/v1/docs/insight-funnel-visualizer)
  - [Page Depth](/v1/docs/insight-page-depth)
  - [Site Activity Contributions](/v1/docs/insight-site-activity-contributions)
- Conversions
  - [Performance Heatmap](/v1/docs/insight-performance-heatmap)
  - [Weekly Conversion Change Summary](/v1/docs/insight-weekly-conversion-change-summary)
  - [Spend vs. Conversions by Hour](/v1/docs/insight-spend-versus-conversions-by-hour)
  - [First Impression to Conversion](/v1/docs/insight-first-impression-to-conversion)
  - [Last Impression to Conversion](/v1/docs/last-impression-to-conversion)
  - [Prospecting/Retargeting Breakdown](/v1/docs/insight-prospecting-retargeting-breakdown)
  - [Site Conversion Report](/v1/docs/insight-site-conversions-report)
  - [Video Completion Engagement](/v1/docs/insight-video-completion-engagement)
  - [Supply Funnel Breakdown](/v1/docs/insights-supply-funnel-breakdown)
  - [Site](/v1/docs/insight-site-visit-for-ctv)

## **Access Insights Lab**

Insights reports can be accessed at either the campaign or Ad Set level by hovering over the ad set or campaign and clicking **Insights**.

![Overview of ad campaign metrics including budget, delivery status, and insights section.](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Insights%20Selection.png?sv=2026-02-06&spr=https&st=2026-11-08T07%3A15%3A38Z&se=2026-11-08T08%3A15%3A38Z&sr=c&sp=r&sig=pexRrY2HExK3HvrczRz%2Fq3F4bxN4UPl45njEPk9CdeQ%3D)

After clicking on **Insights**, the window will appear on the right side. Click on **Insights Lab** to view available reports and click on the report name to open the individual report. Hover over the **i** for a description of the Insights Lab report. Next to each available report, there is a "star" icon that can be selected to add the report as part of your "favorites". This will keep the report at the top whenever it is opened.

![Insights Lab showing favorites and featured insights with various performance metrics.](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Insights%20Viewing.png?sv=2026-02-06&spr=https&st=2026-11-08T07%3A15%3A38Z&se=2026-11-08T08%3A15%3A38Z&sr=c&sp=r&sig=pexRrY2HExK3HvrczRz%2Fq3F4bxN4UPl45njEPk9CdeQ%3D)