---
title: "Installing Live Tag"
slug: "installing-live-tag"
description: "Install the Quantcast Live Tag on your website to track audience insights and campaign performance with ease using the Base and Event Tags."
tags: ["Data Pass Back", "Rule Events", "Tagging", "Events", "Pixel", "Q Pixel"]
updated: 2026-07-01T15:45:34Z
published: 2026-07-01T15:45:34Z
canonical: "help.quantcast.com/installing-live-tag"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Installing Live Tag

The Quantcast Live Tag is a universal tracking tag that can be installed easily on your website. With just a few steps, you can access valuable insights into your site's audience and campaign analytics.

## **What is the Live Tag?**

The Live Tag consists of two JavaScript snippets: the **Base Tag** and the **Event Tag.**

- The **Base Tag** is placed between the `<head> `and `</head> `tags on all pages of your website.
- The **Event Tag** is also placed only on pages related to the events you are tracking.

The Base Tag serves as the foundation for the Live Tag. It needs to be added to every page of your website to define and track various events across the entire marketing funnel, which can be used for planning and forecasting, targeting users in campaigns, or measuring campaign performance.

## **Get Your Live Tag Base Tag**

To get your Base Tag:

1. In the top navigation menu, click **Event Manager** under Assets.

![The image shows the Quantcast interface with a focus on the Q Pixel option.](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Event%20Manager%20from%20Navigation.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A08%3A48Z&se=2026-10-26T13%3A08%3A48Z&sr=c&sp=r&sig=rSn351sDaLQfqvLchEmKfpZRhgJF%2FgoIWRzXdPJF2KI%3D)

1. You can either click on either **Install Live Tag** button**.**

![Instructions to install Q Pixel for enhanced digital marketing performance and insights.](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Event%20Manager%20Install%20QPixel.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A08%3A48Z&se=2026-10-26T13%3A08%3A48Z&sr=c&sp=r&sig=rSn351sDaLQfqvLchEmKfpZRhgJF%2FgoIWRzXdPJF2KI%3D)

1. Choose the method you want to use to install the Live Tag. For this article, we will choose to manually install the Live Tag.
2. Click the carat beside the Live Tag.

![Instructions for installing the Quantcast Live Tag on your website using various options.](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Event%20Manager%20Select%20Live%20Tag.png?sv=2026-02-06&spr=https&st=2026-10-26T12%3A08%3A48Z&se=2026-10-26T13%3A08%3A48Z&sr=c&sp=r&sig=rSn351sDaLQfqvLchEmKfpZRhgJF%2FgoIWRzXdPJF2KI%3D)

1. Click **Copy Code**. Your Base Tag should look like this:

```plaintext
 <!-- Start Quantcast Tag -->
<script type="text/javascript">
    window._qevents = window._qevents || [];
    (function() {
        var elem = document.createElement('script');
        elem.src = (document.location.protocol == "https:" ? "https://secure" : "http://edge") + ".quantserve.com/quant.js";
        elem.async = true;
        elem.type = "text/javascript";
        var scpt = document.getElementsByTagName('script')[0];
        scpt.parentNode.insertBefore(elem, scpt);
    })();

    window._qevents.push({
        "qacct": "p-123456789",
        "labels": "_fp.event.PageView",
        "uid": "__INSERT_EMAIL_HERE__"
    });
</script>
<!-- End Quantcast tag -->
```

> **Note:** This is a sample only; do not implement this code on your website.

**Note:** Do not alter the code or the tag will not function.

## **Install the Base Tag on all Pages**

Place the Base Tag in your website's <head> section so it appears on all pages you wish to track. Be sure that the code is deployed to your production environment.

> [!WARNING]
> If you do not install the Base Tag on all pages of your site, you will not be able to utilize [Rule Events](/v1/docs/creating-rule-based-events) to track events without installing additional Event Tags.

> **Note**: If the tag is detected, the status will change to **Active**. If the tag was not detected, check your installation and verify it again.

If you are not seeing any activity and are unable to troubleshoot the issue, contact Quantcast Support or submit a Help Center request at [www.quantcast.com](http://www.quantcast.com).

## **Track Events**

After confirming that the Live Tag is firing, follow our guide [here](/v1/docs/track-events) for instructions on tracking events.