---
title: "Reporting Overview"
slug: "reporting-overview"
tags: ["Report Builder", "Insights Lab", "Metrics"]
updated: 2024-04-01T15:43:01Z
published: 2024-04-01T15:43:01Z
canonical: "help.quantcast.com/reporting-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting Overview

## **Campaign Data**

Understanding campaign data is vital to identifying growth opportunities and maximizing campaign performance. With **Report Builder** and **Insights Lab**, you can customize your reports with the metrics and insights that matter most to you.

## **Reports**

Navigate to the **Reports** screen through the top navigation menu. Here, users can create and save reports. Our guide [here](/v1/docs/custom-reports) provides more information on how to use this section of the platform.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Ads_from_menu.png?sv=2026-02-06&spr=https&st=2026-11-03T12%3A01%3A18Z&se=2026-11-03T13%3A01%3A18Z&sr=c&sp=r&sig=0z4hrIVUn8jZLYVGq8IpYxzNFcl5aYfyv6UjiygH%2FBU%3D)

## **Insights Lab**

The Insights Lab is useful for validating and diagnosing performance trends. They are a customized set of reports that showcase valuable and actionable insights to help you optimize your marketing campaigns. They are available at the campaign, ad set, and creative levels. For a full list of reports, see the [Introduction to Insights](/v1/docs/insights-lab) article.

### **Accessing Insights Labs Reports**

1. Navigate to the **Campaigns** screen through the top navigation menu.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Ads_from_menu (1).png?sv=2026-02-06&spr=https&st=2026-11-03T12%3A01%3A18Z&se=2026-11-03T13%3A01%3A18Z&sr=c&sp=r&sig=0z4hrIVUn8jZLYVGq8IpYxzNFcl5aYfyv6UjiygH%2FBU%3D)

1. Hover over any campaign or ad set and click **Insights**.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/mceclip0(21).png?sv=2026-02-06&spr=https&st=2026-11-03T12%3A01%3A18Z&se=2026-11-03T13%3A01%3A18Z&sr=c&sp=r&sig=0z4hrIVUn8jZLYVGq8IpYxzNFcl5aYfyv6UjiygH%2FBU%3D)

1. In the insights window that expands on the right-hand side, select **Insights Lab** from the menu. Also within Insights Lab, you can add any reports to your favorites.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Screen_Shot_2020-08-25_at_9.43.52_AM.png?sv=2026-02-06&spr=https&st=2026-11-03T12%3A01%3A18Z&se=2026-11-03T13%3A01%3A18Z&sr=c&sp=r&sig=0z4hrIVUn8jZLYVGq8IpYxzNFcl5aYfyv6UjiygH%2FBU%3D)