---
title: "US Employment Campaign Category Policy"
slug: "us-employment-campaign-category-policy"
tags: ["US", "United States", "Employment", "Campaign Category Policy"]
updated: 2024-03-29T20:46:37Z
published: 2024-03-29T20:46:37Z
canonical: "help.quantcast.com/us-employment-campaign-category-policy"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# US Employment Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for **Employment campaigns in the US**, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see [this page.](https://www.quantcast.com/legal/campaign-policy/)

## **Employment Campaigns in the US**

Advertising is supported for Employment campaigns in the United States, including:

- Recruiting
- Hiring
- Job sites
- Job fairs and events
- Internships

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, provincial and territorial laws, and self-regulatory codes.

### **Creative Considerations**

Where required, advertisements for specific employment opportunities should include a statement that the employer is an equal opportunity employer and that accommodations will be provided.

### **Campaign Parameters**

See the [Create a New Campaign](/v1/docs/new-campaign-creation) article for details on setting up a campaign.

- **Permitted targeting types**: all targeting types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.
- **Permitted tagging**: all tagging types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.
- **Non-Discrimination:** Campaigns must not result in discrimination based on any protected class or characteristic, including:
  - race, color, ethnicity, or national origin
  - religion
  - sex, gender, gender-identity, or sexual orientation
  - familial or marital status
  - disability
  - source of income if public assistance
  - age
  - zip code (if used as a proxy for race or other protected class or characteristic)
- **NAI Prohibitions**: Campaigns must not result in violations of the NAI Code of Conduct.

### **Important Prohibitions**

- Advertisements showing a preference for or discouraging someone from applying for a job because of their race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability, or genetic information are prohibited.
  - For example, an advertisement for a job seeking “recent college graduates” might discourage people over 40 from applying.
  - For example, selecting only “male” as a demographic audience for a job advertisement would impermissibly exclude women from an opportunity.

If you have questions regarding an Employment advertiser or campaign, please contact [advertiser-policy@quantcast.com](mailto:advertiser-policy@quantcast.com).