---
title: "Using Endemic Audiences"
slug: "using-endemic-audiences"
updated: 2024-11-21T23:13:07Z
published: 2024-11-21T23:13:07Z
canonical: "help.quantcast.com/using-endemic-audiences"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using Endemic Audiences

To reach very specific audiences more effectively, you can combine [**Deals**](/v1/docs/targeting-deals-and-packages) with [**Interest-Based Audiences**](/v1/docs/enabling-interest-based-audiences). For example, if you choose the curated package **Static Media | Tech and Auto** and then use IBA keywords like "Trucks" or "SUVs," you will get a specialized audience and package.

## **To Enable Endemic Audiences**

1. When creating or editing an ad set, in the **Inventory** section, choose the **custom** option.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Inventory Custom.PNG?sv=2026-02-06&spr=https&st=2026-10-26T13%3A52%3A18Z&se=2026-10-26T14%3A52%3A18Z&sr=c&sp=r&sig=QlMRaWnjot9ryO2lYTYNW5SBNFu4tpl0xr%2BcDeYjoIc%3D)

1. Click to open the **Deals** section.
2. On the next screen, search for your desired package. In this example, we'll look for an Automotive package.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/deals and packs auto.PNG?sv=2026-02-06&spr=https&st=2026-10-26T13%3A52%3A18Z&se=2026-10-26T14%3A52%3A18Z&sr=c&sp=r&sig=QlMRaWnjot9ryO2lYTYNW5SBNFu4tpl0xr%2BcDeYjoIc%3D)

- Use the search box to find the deals and/or packages you want to target.
- Click the checkbox next to the deals and/or packages to target.

1. Click the **Select Deals and Packages** button.
2. In the **Audience>** **Interests** section, add the desired keywords to target your audience more specifically.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/keywords interests.PNG?sv=2026-02-06&spr=https&st=2026-10-26T13%3A52%3A18Z&se=2026-10-26T14%3A52%3A18Z&sr=c&sp=r&sig=QlMRaWnjot9ryO2lYTYNW5SBNFu4tpl0xr%2BcDeYjoIc%3D)

6. Click **Publish** to finish.

## **Example Keywords for the Automotive Vertical**

| **Electric Intenders** | **Hybrid Intenders** | **Pickup Truck Intenders** | **SUV Intenders** | **Luxury Vehicle Intenders** |
| --- | --- | --- | --- | --- |
| Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) |
| Automotive > Vehicles/EV (Category) | Automotive > Vehicles/Hybrids (Category) | Automotive > Vehicles/Pickup Trucks (Category) | Automotive > Vehicles/SUVs (Category) | Automotive > Vehicles/Luxury (Category) |
| electric vehicles | hybrid vehicles | towing capacity | sport utility vehicles | luxury vehicles |
| electric cars | hybrid cars | pickup trucks | SUVs | luxury crossovers |
| clean tech | hybrid benefits | pickup truck sales | SUV sales | luxury sedans |
| green energy | best hybrids | truck month | family SUVs | luxury car sales |
| charging stations | hybrid car market | pickup truck market | SUV market | luxury car market |
| electric crossover vehicles | hybrid car prices | pickup truck prices | SUV prices | luxury car prices |
| home EV charger | hybrid powertrain | off-roading | compact SUVs | luxury car makers |
| hybrid or electric vehicle | hybrid or electric vehicle | v8 engine | luxury SUVs | luxury SUVs |
| new electric vehicles | new hybrid vehicles | new pickup trucks | new SUVs | new luxury cars |
| used electric vehicles | used hybrid vehicles | used pickup trucks | used SUVs | used luxury cars |
| best electric cars | best hybrid cars | best pickup trucks | best SUVs | best luxury cars |
| electric sedans | hybrid sedans | hybrid pickup trucks | hybrid SUVs | hybrid luxury cars |
| electric SUVs | hybrid SUVs | electric pickup trucks | electric SUVs | electric luxury cars |
| electric trucks | hybrid trucks | pickup truck specs | large SUVs | nicest luxury cars |