Delivery Reports show the distribution of delivery and performance by:
You may use the report to validate delivery based on campaign configuration (e.g. ensure no ads are served on a blacklisted site) and understand which touch-points have driven performance for your campaign. These reports provide full visibility into the delivery of a campaign. Note that this report shows conversions based on last touch attribution, and thus the number of conversions alone may not reflect the value of a website’s impressions. Therefore, for the best possible performance we do not encourage you to blacklist sites, categories, exchanges, or devices unless they are in clear conflict with your client’s brand. This level of detail provides additional insights as to where customers are being reached on your campaign.
To export, select “Export” at the top of the table for each report. The report will be downloaded to your desktop.