Audience interest reports help you understand the interests and lifestyles of a property’s users, either by categorizing the interests users exhibit in their web browsing behavior or by showing other properties they frequently visit.
Use these reports to help you:
- Tailor user acquisition efforts. Example.com is a tech site and is interested in growing their user base. Using the Other Sites report on the Traffic tab., they are able to identify other sites with similar audiences to focus their acquisition efforts.
- Edit your content to appeal to valuable users. ExampleTVBlog.com uses the Browsing Interests report to find out that their audience is also 12x times more interested in Celebrity News than the average internet user. Now they can focus their TV reviews to include a celebrity news angle.
- Provide data beyond demographics to support advertising sales efforts. Example.com is a news site that has used the segments feature to divide their site out into sections. They can then show advertisers that users of their “tech” section are big techies, even if the rest of the site is more of “general audience.”