Quantcast Choice is a Consent Management Platform which is a privacy tool for collecting user consent related to their cookies and passing that data to downstream ad partners - it collects, stores, transmits and logs consent on a digital property. Quantcast Choice is upgraded to the latest industry standard, IAB TCF v2.0, which was released on Aug 21, 2019.
Quantcast Choice provides publishers and advertisers control over which third-party vendors can request consent to collect and process data about users on the publishers' properties. Choice is designed to have minimal impact on revenue, while providing consumers with a simple, straightforward user experience, consistent with the transparency requirements of GDPR and the ePrivacy Directive.
Quantcast Choice is one of the first TCF v2.0-compliant CMPs on the market. Today, any publisher or marketer can join the Choice community of over 25,000 organizations across 25 countries, and start the transition to TCF v2.0 now.
Our latest product covers not only a CMP’s core functionalities to support consumer privacy preferences under GDPR, ePrivacy Directive and CCPA, but also provides any user with access to advanced features that simplify your consent management experience, including:
- A centralized portal to manage all domains: set-up, customizations, iterations, etc.
- A universal tag for single deployment: set up once and stay up to date with minimum coding
- IAB and non-IAB vendor management capabilities
- Consent metrics that reflect consumer interactions with the CMP
- Real-time Quantcast Measure audience insights based on consented data
Main Features:
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IAB EU compliant |
✅ |
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IAB US compliant |
✅ |
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GDPR and ePrivacy Directive support |
✅ |
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CCPA Do Not Sell support |
✅ |
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Central portal |
✅ |
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Universal tag |
✅ |
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Platforms supported |
Web, AMP, Mobile in-app (iOS Swift, Android Kotlin, React Native) |
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User view |
2 User display options for web |
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Audit logs |
On-demand via central portal |
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Vendor support |
Auto-configure IAB global, non-IAB vendors, Google additional consent vendors via central portal |
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Reporting |
Consent metrics that reflect consumer interactions with the CMP |
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Themes |
Unlimited themes & copy customization |
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Language settings |
Auto-detect, Dutch, English, French, German, Italian, Spanish, Danish, Greek, Hungarian, Portuguese, Romanian, Finnish, Polish, Slovak, Swedish, Russian, Norwegian. |
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Version control |
CMP version pinning via universal tag |
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Support |