Content Standardization Rules
- Sponsor of the advertising message must be clearly identified
- Landing pages must match the offer being made in the advertisement
- Product claims, warranties, guarantees or other assurances must comply with applicable laws and regulations
- Ad unit and landing page must have detailed disclosures as appropriate; in particular, full terms and conditions of the offer must be easily accessible on the landing page
- Quantcast reserves the right to request additional changes to submitted ads that do not comply with content standards. For any ads that are not in compliance with content standard and not revised, Quantcast reserves the right to reject the creative execution.
- Quantcast requires all clients to provide SSL compliant tags and assets.
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Accepted 3rd Party Tag Vendors
|
Unit |
Unit Size |
Aspect Ratio |
Ad Format |
Max File Size (upload) |
3rd Party Tracking Tags? |
Rich Media? |
Frame Rate |
Max Animation/Video Length |
Video Initiation |
|---|---|---|---|---|---|---|---|---|---|
|
3rd Party Video |
400×225 or Larger |
4:3 or 16:9 |
VAST or VPAID Tags |
100 MB |
N/A |
Yes |
24-30 FPS |
:30 seconds |
Auto-Initiated/User-Initiated |
|
Quantcast Hosted Video |
400×225 or Larger |
4:3 or 16:9 |
MOV MP4 FLV OGG WebM |
100 MB |
Yes Impression and Click Redirect |
No |
24-30 FPS |
:30 seconds |
User-Initiated |
|
Companion Banner |
300×250 and/or 300×60 |
N/A |
iFrame HTML Static Image |
150K |
Yes Impression and Click Redirect |
No |
24-30 FPS |
:15 seconds 3 loops |
N/A |
We accept :06, :08, :15 and :30 sec video lengths.
Video Monitoring Tags
Quantcast accepts monitoring tags only for video activity. For video blocking tag requests, please reach out to your Quantcast account team to discuss.
- DoubleVerify video monitoring tags are supported with all Quantcast Accepted 3rd party tag vendors
Flash video is not supported by Quantcast.
Accepted 3rd Party Tag Vendors:
Quantcast accepts VAST and VPAID 2.0 tags
|
AdForm Rich Media |
AdGear |
Adition |
Adnologies/HEIAS |
AdShuffle |
ADTECH |
|
Atlas |
BridgeTrack |
DoubleClick Rich Media |
DoubleVerify (v2.0 wrapper only) |
Emediate |
EyeReturn (voken.eyereturn.com) |
|
EyeWonder |
Facilitate Digital |
Flashtalking |
Interpolls |
Jivox |
Knorex |
|
Kpsule |
LES |
Mediaplex |
Mixpo |
MyThings |
NexD |
| NextAudience |
OpenX |
ProjectSunBlock |
Sizmek |
SMART AdServer |
Spongecell |
| TradeDoubler |
TruEffect |
Velti |
Wall Street on Demand |
Weborama |
Zedo |
Best Practices
- Ensure your company’s logo is prominent and consistent in terms of location and dimension across the different banner sizes within each creative set.
- The value proposition (offer) should be easy to read and simple. It should take up the most space in your ad and be the first thing that your viewer’s eyes are attracted to.
- The call to action should prominent and clear, being a focal point of the ad. Contrasting colors typically help the button stand out from the background.
- Include brand imagery and clear images of your product. Utilize people and top-selling products when possible.
- Consider using colorful, eye-catching background colors to draw in consumer attention.