Creative Specifications (Native)

Required Assets

Asset	Requirements
Primary Image	Minimum width: 200 pixels Preferred width: 500 pixels Aspect ratio: 4 : 3 preferred for optimal resizing File size: less than 2 MB
Logo Image	Minimum size: 50 x 50 pixels Aspect ratio: 1 : 1 only File size: less than 1 MB
Title	Recommended max: 60 characters including spaces Note: We recommend a title (headline) of 60 characters or as close as possible to take advantage of the ad space.
Description	Recommended max: 140 characters including spaces Note: We recommend description (body) copy of 140 or as close as possible to take advantage of the ad space.
Advertiser Name	The advertiser name as you would like it to appear with the ad. 30 characters max including spaces.
Landing Page URL	The URL your ad will click out to.

Optional Assets

Asset	Requirements
3rd Party Trackers	If using 3rd party ad server tracking, provide click and impression trackers (only image pixels).
Title - Long Version	Some advertisers choose to run a longer version of the title (headline). You may provide an optional longer headline up to 100 characters max including spaces. We also require a headline of 60 characters max for the greatest scale.
Description - Long Version	Some advertisers choose to run a longer version of the description (body) copy. You may provide optional longer body copy up to 300 characters max including spaces. We also require body copy of 140 characters max for the greatest scale.

Best Practices:

Keep the focal point of the image toward the center for optimal appearance after resizing.
Use lifestyle images to match the appearance of other page content. Images where products are used in context are preferred to images of the product only.
Avoid text on the image, as it may not be legible after resizing.
Your image and copy should be relevant to the page your ad clicks out to.
To make the most of the ad space, aim for your headline and body character lengths to be as close as possible to the recommended max.