Capture highly customized customer engagement and purchase-specific behaviors through Site Audiences!
Create Site Audiences by setting up rules using URL variables, metadata, or elements conditions. When a condition is met, we capture the Audience, allowing you to segment, target, and gain actionable insights to drive customers from the first site visit to purchase.
Self-service – UI with managed service support
Transparency – review, configure, edit and publish your rules
Automatic- Use the Wizard to identify the metadata you want to capture and we will auto create your rule
- Customer Segmentation. Align your media strategy, creative, and campaign goals with specific Audiences. Segment customers based on product category, purchase phase, or lifetime customer value.
- Path to Purchase Targeting. Drive incremental sales by targeting lapsed and new customers, differentiating customers who have abandoned their shopping carts, or customer who have never been to your website.
- Comparative Insights. Page landers, website engagers, and purchasers may all look different. See what makes your converting audience unique compared to “bounced users” or “window shoppers”.
To get started, learn how to configure a Site Audience rules.