For every creative hosted through Quantcast, you can view and analyze performance. View all key creative performance metrics by individual creative, or rolled up by creative group or line item. The Creative Performance report will provide you with visibility into which messaging is resonating with your audiences, which formats are delivering the most impressions, and ultimately which creatives are driving value for your business. Viewing this data over time will give you a better handle over creative fatigue, and more importantly, what your prospective customers want to see and hear.
As you dig through this report, we suggest you look at the conversion rate rather than just the number of conversions, as the volume of impressions can be different based on creative size. The report will show the data on a daily basis, and you can pivot the data by week or month to review performance in whichever interval you prefer.
To export, select "Export" next to the date range at the top right, and choose the granularity (Campaign or Line Item). The report will be downloaded to your desktop.
Note: This report is only available for clients using Quantcast as their ad server. If you use a 3rd party ad server, we recommend pulling the creative performance report from the respective platform.