See the overlap of users across different properties within your network to help better package content together. This new report will help you understand what other content across your network specific domain users have read and help package together different properties/sections/content/authors to sell campaigns against.
Use Case: “I want to be able to see where else visitors to my property example-website.com have gone across the rest of my network.”
How to Run the Report
- Go to create a new Audience Planner report
- Select “Part(s) of [Your Network]”
- Search for the Site, Content Segment, or Custom Audience you want (for this guide we will use example-website.com)
- Name the audience and click Run Report
Report Setup
Overview
- Uniques. 4,926,749 uniques went to example-website.com in the past 30 days.
- Page Views. 7,970,354 page views were generated by users who have been to example-website.com in the past 30 days.
- Composition. 100% of the example-website.com Because you did not select any filters/audience characteristics, the numbers in the overview are based on 100% of the example-website.com audience.
- Index. Not available. Because index is meant to be a comparison against the US Internet, it is not relevant when looking at a property with no filters/audience characteristics.
Audience Overlap
- Uniques. 104,077 uniques on second-example.com have been to example-website.com in the past 30 days.
- Page Views. 240,806 page views on second-example.com were generated by users who have been to example-website.com in the past 30 days.
- Composition. 98% of the second-example.com audience has also been to example-website.com in the past 30 days.
- Index. Not available. Because index is meant to be a comparison against the US Internet, it is not relevant when looking at the overlap of properties within your own network.
Audience Planner Profile Reports
The profile tabs in this case are based on the Site, Content Segment, or Custom Audience you selected - so it is essentially the Measure profile for that property (in this case, example-website.com).
