Audience Planner combines our 1st party data with 3rd party data partners to allow you to build an audience for specific RFPs. With this tool, you’ll be able to provide smart and strategic RFP responses by knowing the composition and index of the desired audience on different parts of your network. It also allows you to provide smart custom content ideas based on who the client is trying to reach, and what type of content resonates with that audience. Audience Planner enables you to open up the door to new clients, verticals, or incremental from existing clients.