What are Content Segments?
Quantcast Measure lets you understand the audience that comes to your site. But what if you wanted to understand the different audiences that visit various parts of your site?
For example:
- What are the differences between the visitors to your Sports content versus the visitors to your News content?
- Do different authors on your site attract different audiences?
- What is the demographic breakdown of visitors to a specific article?
Content Segments lets you understand the different audiences that visit various parts of your site.
How does it work?
Content Segments work by looking for specific HTML meta tags in a website and aggregating the data based on those meta tags. For example, if you enable Content Segments for authors, we will look for the meta tag author in the webpage and create a Content Segment for every author that is tagged. A webpage may have the meta tag author: John Smith in which case we will analyze all the visitors to that page (and any other page written by John Smith) and present the data in a Content Segment called author → John Smith.
What is a meta tag?
A meta tag is a snippet of HTML code that describes the page, and does not appear on the page itself.
An example of a meta tag is: John Smith
What do I need to do to get this?
To get Content Segments you need to do 2 things:
1. Your site needs to have the specific meta tags which we look for. See below for the specific meta tags we look for.
2. You can turn on different types of Content Segments by going to
Content → Configure.
How many Content Segments can I create?
You can get up to 25 Content Segments. If you need more than 25 Content Segments please contact us.
We look for the following meta tags:
Authors
authorauthorssailthru.authorarticle.author
Titles
titleog:titletwitter:title
Categories
article:sectionarticle:tag
Keywords
keywordsnews_keywordssailthru.tags