The General Interests report helps you understand the interests and lifestyles of a property’s users, either by categorizing the interests users exhibit in their web browsing behavior, or by showing other properties they frequently visit. Results are shown as an Affinity Index, comparing how much more likely someone who visits a property is to be interested in a given topic or visit a given site compared with the average Internet user.
The Interests report shows the interests that most closely align with the account, property or event profiled in this report. It is sorted to identify the interests these users exhibit in large proportions relative to the rest of the Internet.
The Sites report shows the sites that share a common audience with the account, property or event profiled in this report. It can be sorted to find the sites most similar or sorted to find the sites whose users make up the largest portion of a user base.
For more information on how to best use this report, be sure to check out our full Guide to Understanding General Interests.
