The Audience Grid reports are a series of reports that help you understand the offline behaviors of a property’s audience, such as TV interests, offline shopping habits, or occupation. Results are shown as an Affinity Index, comparing how much more likely someone who visits a property is to exhibit a given behavior compared with the average Internet user.
These reports are powered by data from Quantcast Audience Grid. This new product allows data providers with an offline data set to use Quantcast Measure’s modeling capabilities and online dataset to translate those offline consumer habits into online data.
Choose audience reporting across a number of different verticals, and within each report vertical there are many different categories available. You can quickly navigate across all report categories by using the links available at the top of each report.
Additionally, you can choose from multiple data sources within a given category. Switch data sources simply by toggling the Data Sources in the controls on the right side of each report. It’s important to note that different data sources will have different results available.
Many reports also have more granular results available by clicking on the “View Details” tab. In the details sheet, you can view results either grouped by category, or broken out into complete hierarchical lists.